ALEX RUSELL

ALEX RUSELL

Business Development Associate

Alex is an experienced finance professional with strong skills in Relationship Management, Business Development and Customer Service.

With NZ Level 5 Financial Advice and Investment Advice certification, alongside many years of experience in the insurance industry, Alex has an abundance of knowledge across these sectors.

Forward-thinking, entrepreneurial by nature and not one to spend his time doing nothing, Alex has written and completed three Young Fantasy novels and continues to work towards publishing them.

A passion for regular exercise sees him snowboarding, biking, hiking, paddleboarding or kayaking most weekends.

He also has a keen interest in languages and is proficient in English and German, whilst currently studying Spanish & Polish.

THE ONE THING PEOPLE KNOW ME FOR…

I’m an ideas man, always thinking and always inventing. I never stop running over ways to make a task easier or solve a problem faster.
IN A NUTSHELL, MY JOB IS TO…

Enjoy what I do and provide a financial solution to my customers. If I can help a customer to remove the fear of ‘not being able to pay their employees at the end of the week’ then that’s a win for me.

THE MOST IMPORTANT THING I’VE LEARNT IN THE PAST FIVE YEARS IS…

Learn, Learn, Learn, never stop learning. It’s so important to continuously develop yourself and grow your knowledge.

MY FIRST JOB OUT OF SCHOOL WAS…

In the trenches, working as a drainlayer. It was long hours and tough work but it taught me how to work hard and how to appreciate pay day.

IF I HAD THE DAY OFF TODAY, YOU WOULD FIND ME…

On the golf course, at the football field or on the kayak down at the Estuary.

MY FAVOURITE BOOK/MOVIE/SONG IS…

I grew up with country music so I’d definitely have to stick with that genre. Something from Florida Georgia Line would be a favorite.

MY FAVOURITE THING ABOUT APRICITY IS…

I work with some amazing people and everyone has their own unique set of skills and talents. Separately everyone is awesome at what they do but together we are exceptional and the constant positive feedback we receive from our customers makes us work even harder.

Connect with Alex via LinkedIn here.

TALK TO AN INVOICE FINANCE SPECIALIST

Take control of your cashflow and manage your growth. Our invoice finance specialists will listen to your challenges and check your eligibility so you can access the funds you need to reach your business potential.