Apricity Finance are pleased to announce our three year partnership with the Blues pathway programme. We will appear on the sleeve of the Blues Under-20 and Under-18 teams, and partner with a number of Blues events.

The Blues are a super rugby team established in 1996, based in New Zealand’s largest city and the rugby capital of the world, Auckland. In their twenty-year history they have won numerous titles and produced some of the country’s best rugby stars. Eden Park, Auckland has been the home of the Blues since 1996 and New Zealand’s most famous rugby stadium for over a century. Apricity’s partnership with the Blues youth teams directly aligns with our company’s values of support and growth.

“The values of teamwork, respect, enjoyment, discipline and sportsmanship are at the core of Apricity Finance, and ones we closely share at the Blues, making this an excellent partnership,” said Blues CEO, Andrew Hore. “New Zealand is a nation of small businesses – over 500,000 of them – and we are excited to partner with a reputable brand who can help those businesses to grow.”

This partnership will pave the way for new relationships and overall business growth for Apricity as Blues CEO, Andrew Hore, stated “The Blues pride ourselves on our business network and we look forward to helping Apricity connect with friends and family of our club to grow their business.”.