Michelle Coetzee

  • Sales & Marketing Executive

Michelle joined the Apricity team in 2018 and brings with her extensive Sales & Marketing experience, in particular in the Pharmaceutical and FMCG industries.

Based in the Auckland office, she works primarily with the NZ and Australian Sales & Marketing team, managing and administrating various activities and operations.

She is married with two small children, who keep her very busy when she is not at work.

What did you do before you joined our illustrious organisation?
I worked for a global FMCG company, as a Key Account Executive, managing customer relationships and promotional activities for large grocery chains.
What is your greatest passion outside of work?
My children and watching them grow and making sure they are getting all they need to become amazing adults. I also love animals and have 2 dogs, 1 cat and fish – would have a zoo if I could!
What’s one thing you couldn’t live without?
My family of course - but my daily guilty pleasure/addiction is diet coke!
What characteristic do you most admire in others?
Empathy, Passion, Integrity and Emotional Intelligence.


Take control of your cash flow and manage your growth. Our invoice finance specialists will listen to your challenges and check your eligibility so you can access the funds you need to reach your business potential.