Like many new start-ups and small businesses our challenges were around cash flow and growth. We were spending money on developing systems and technologies to support and differentiate our business. However, this investment combined with marketing spend, as well as wages and running costs led to some cash flow issues.
We were introduced to Apricity by a colleague and until that point we hadn’t been aware of the invoice financing model. At the time we had a number of opportunities to expand our business but accessing the finance to act on them was our main concern.
We quickly set up an invoice finance facility with Apricity, which gave us access to the funds from our invoices straight away. This meant that we could improve our cash flow, meet our obligations as well as fund growth – without taking on debt.
We have a great relationship with Apricity. The flexibility they offer as well as the efficiency and speed with which we can access funds has been a real enabler for our business.
We have a great rapport with the team at Apricity, they are supportive and willing to help out; their solution is a fantastic option for a business like ours.
Founder & MD