Bella Cummins

  • PR & Communications Executive

Hailing from Sydney, Bella joined the Apricity ranks in early 2020. Commencing her university studies in 2013, she brings with her years of experience in public relations, press office and media relations, social media marketing, sponsorship and event management.

Bella is a self-confessed people person and has a passion for communications and public relations. She started her career in celebrity management before moving into public relations and events, servicing national and international brands over a variety of sectors. Some of her client highlights include Virgin Australia, Lavazza, Delta Airlines, Witchery, Coles, Sanpellegrino, Australian Turf Club and Ovolo Hotels.

When she’s not in the office, you can find Bella by the beach.

What did you do before joining our illustrious organisation?
Prior to working at Apricity, I was at a national public relations firm, based in Sydney. I had such fun working with some amazing brands. One of my favourite work events was attending the Spring Racing Carnival at Randwick Racecourse... although I'm sure many wouldn't call that work!
What would you do as a career if you weren’t doing this?
I love my job at Apricity and communications is a real passion for me, however in a parallel universe I would have been a homicide detective. I’ve always been fascinated with murder and true crime; I’ve read every book, watched every movie and listened to every podcast.
What is your favourite family tradition?
I love Christmas! Celebrating Christmas is my favourite family tradition, it's the only event that gets everyone together without fail. It’s the only time of the year where it’s acceptable to eat your bodyweight in food, and no one knows what day of the week it is. The best part is that Santa Claus still manages to drop me off a gift or two…!
What’s one thing you couldn’t live without?
I am head over heels obsessed with my puppy Bertie, who is a very naughty miniature Schnauzer.
What are three career lessons you’ve learned thus far?
1. You miss 100% of the shots you don’t take
2. Know your worth, and don’t take anything less (trust your gut!)
3. Hard work and dedication always pays off


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